Panoramic Vision SEO – Search Engine Optimisation SEO

Remarkably  there are no less than 1.3 million small  businesses in the Britain that are not even online. Of the companies that do have a website, most manage to have a poorly designed and ineffective presence online. Whatever market you’re in, the web must be a fundamental part of your strategy. You should disregard it at your peril.

There are many reasons why the Internet is not completely embraced by smallcompanies. Many business owners wrongly think that a site is something that would serve very little purpose for their company. This couldn’t be further from the truth. The costs of getting online are much less than people think. A site that will be a vital asset for years to come will generally cost no more than £500 to £1000 or a single page advert in one issue of a trade magazine. There’s no reason for any company site to look like it’s been designed and developed on a limited budget, but it’s important to get it right the first time. Choosing a web developer based on them giving you the cheapest quote might be great in the short term but won’t ever garner long term positive results. You should see your site as a long term investment, just as you would when purchasing a shop frontage, installing computer systems or hiring a new employee.

Having a website is very a cost effective way to advertise your business~company} and immediately demonstrate a trustworthy, professional image. But, having a website isn’t always enough. Apart from the branding, general layout and content the most important part of a website is making sure that it is targeted and optimised so that you get visitors. There are a number of ways to get your website noticed online including offline advertising, internet marketing and PPC but the best of all is SEO.  SEO stands for Search Engine Optimisation – which simply put is the process of optimising and improving your websitecontent in order to increase volume and quality of traffic to your website. The higher your website appears in the search engines, the greater the chances that your site will be clicked on . Most companies that do have an online presence are in many cases offering little more than online brochures. They are usually impossible to find on the main search engines unless someone actually searches for them by name. A quick test on Google.co.uk for example will reveal some interesting results. Search for your own profession, or product online, including the place you are based and see what the results are. For example: ‘Colchester Builder’.. The first page of results should be filled with individual Essex websites competing for position but this isn’t the case. So often there are just a few who are there by luck because of no competition. The top 10 results will attract the most potential customers, with the top spot getting most of the clicks. It is a common misconception that it’s hard to rank high for these kinds of search terms and best of all the resulting traffic and potential customers are all free. The number one position on Google’s search results receives 42% of the clicks. Below the top few spots, the percentages decrease drastically. If your website is appearing past page one of the search results, you are missing out on a lot of traffic and therefore potential customers. In conclusion every business should have, at the very least, a search engine optimised site. SEO Essex can help your business get to the top of Google. Visit them to get a free SEO report and analysis of your site now.